gabi restrepo
I’m a visual designer living in Chicago. Graduated from Washington University in St. Louis, Sam Fox School of Design & Visual Arts in 2020 with a BFA in Communication Design and a minor in Art History & Archaeology. I grew up in Miami, where I learned to love the blending of cultures and the appreciation of manatees and the beach.
In my design work, I am interested in connecting with people and creating with the intention of impact. Outside of design, I enjoy reading, picking up new hobbies, bike riding, and visiting museums.
- Quantum Fiber
- PETERMAYER Brand Joy
-
The Marriage Pact
- Swing Campaign
- Vin E. Mac Sauce
- 120/80
- Bila Solar
- TNLPG
Email
Linkedin
Resume Quantum Fiber, Your World Unleashed
2023-2024
- banner ad animation
- out of home ads
- social media ads
- campaign building
Creative Director: Richard Landry / Art Director: Jamie Muller / Copywriter: Craig Moyer
Quantum Fiber was a new internet entrant to select areas in the western U.S., attempting to break into an industry primarily dominated by big cable companies. Planning, in partnership with creative, uncovered an opportunity to transform a confusing category and reframe what internet service does for us and every household.
In 2023 PETERMAYER launched an awareness campaign for Quantum Fiber brand, Your World Unleashed. The idea is that smart and fast internet service transforms your daily life, unleashing a world of possibility and opportunity, but often it doesn’t receive credit for this critical task. This simple, yet revolutionary creative idea laid the groundwork for a highly effective regional campaign, driving brand awareness in Portland, Denver, and Seattle by more than 1,100% in just over three months.
Alongside the creative team, I designed hundreds of campaign assets such as billboards, bus shelters, website banner ads, in-feed social posts, and meta reels for the initial campaign launch. Eventually myself and the team began to concept and design evolutions of the brand campaign into more visual assets.