gabi restrepo


I’m a visual designer living in Chicago. Graduated from Washington University in St. Louis, Sam Fox School of Design & Visual Arts in 2020 with a BFA in Communication Design and a minor in Art History & Archaeology. I grew up in Miami, where I learned to love the blending of cultures and the appreciation of manatees and the beach.

In my design work, I am interested in connecting with people and creating with the intention of impact. Outside of design, I enjoy reading, picking up new hobbies, bike riding, yoga, and visiting museums.

  1. Quantum Fiber
  2. Hancock Whitney
  3. PETERMAYER Brand Joy
  4. The Marriage Pact
  5. Swing Campaign
  6. Vin E. Mac Sauce
  7. 120/80
  8. Bila Solar
  9. Deck Design


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Hancock Whitney, LSU & Saints Partnership

2025
  • art direction
  • out of home ads
  • social media ads
  • campaign building

Creative Director: Kevin Zengel, Victor Quattrin / Art Director: Margot Bienvenu 
The goal for this campaign was to make a dent in Hancock Whitney’s goal to open 10,000 ​new checking accounts during​ the 2025-2026 football season. The challenge was convincing people to change their banks or to open new accounts because that is super difficult. Harnessing the power of fanship, we gained new customers and accounts. 

We harnessed the power of fanship with Hancock Whitney’s partnerships with LSU and the Saints, by turning the branded team cards into the ultimate symbol of power. The Gulf South is known for its traditions, superstitions, and mojo. We leaned into that belief to create the very first checking card that's a lucky gameday charm. ​By opening an account, it makes you a better fan.​ 

I participated in the full process of this campaign, from working on the pitch deck, developing the ideas presented to the client, and executing final assets. Alongside the creative team, I designed campaign assets such as billboards, magazine ads. website display ads, in-feed social posts, and meta reels for the campaign launch. I also assisted on the set of the video shoot with art direction. 

©2025gabi restrepo