gabi restrepo
I’m a visual designer living in Chicago. Graduated from Washington University in St. Louis, Sam Fox School of Design & Visual Arts in 2020 with a BFA in Communication Design and a minor in Art History & Archaeology. I grew up in Miami, where I learned to love the blending of cultures and the appreciation of manatees and the beach.
In my design work, I am interested in connecting with people and creating with the intention of impact. Outside of design, I enjoy reading, picking up new hobbies, bike riding, and visiting museums.
- Quantum Fiber
- PETERMAYER Brand Joy
-
The Marriage Pact
- Swing Campaign
- Vin E. Mac Sauce
- 120/80
- Bila Solar
- TNLPG
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Resume 120/80
Summer 2019- concepting
- brand identity
- logo
- business card
- letterhead
I designed a logo a client that started a PPC management and digital marketing company, 120 over 80, and did not have any branding yet. The client wanted the logo to be simple yet interesting and very approachable to their audience. They liked the idea of using numbers in their logo and a ‘/’ between them to represent the ‘over’ part of their name.
Before starting the sketching process I looked at the logos of other SEO, SEM and PPC companies. I also looked at how other companies made logos with numbers. This was very helpful to see the many different ways people played with numbers and negative space.
Early sketches & iterations